Your business will never grow beyond your capacity to lead it.
Twelve weeks of live executive coaching on Zoom with Meta Performance™ certified coaches David Gerber and Cayla Horey, alongside accomplished founders, owners, leaders and executives who are already succeeding, and still asking what more they're capable of.
Does this sound familiar?
Everything that got you here is solid, proven, and finished doing its work.
You built something real. The revenue is there. The team is there. The reputation is earned. By every external measure, it works.
And somewhere along the way, quietly, you became the ceiling. Not the market. Not your people. You.
Every founder hits this point. The instincts that built the business stop being the thing that grows it. The decisions pile up on your desk because they can only be made by you. The team is capable, but the business still runs through your head.
Here is the hard part: you cannot see it from where you are standing. That is what makes it a blindspot.
The ceiling doesn't move on its own.
Most of what limits you sits below your own waterline.
ADVANCE Collective is not a course. Courses inform. Coaching changes how you operate. Every session is live executive coaching, not lecturing: real coaching, on your real business, in real time.
Every week includes hot-seat coaching, where members are coached live, in front of the room, on the actual challenges sitting on their desks. You get the opportunity to be coached live. And you get something equally as valuable: watching a peer get coached on a problem you share. Half the value of a mastermind happens during someone else's hot seat.
Twelve weeks of this does what no book, course, or conference can. It surfaces what you cannot see in yourself, and it does it in a room of people held to the same standard.
The work shows up in your business before the twelve weeks are over.
Hear it from David and Cayla.
Reserve My Seat
What comes after high performance?
Every level of performance is defined by the question a person asks. Low performers ask “what's the least I can do?” Performers ask “how can I do a good job?” High performers ask “how can I be the best?”
Meta Performers ask a different question: “What am I capable of?” The first three questions have finite answers. The last one doesn't.
Meta, as in metamorphosis. The Meta Performance™ methodology, developed by Novus Global and proven with professional athletes and C-suite executives, surfaces the hidden barriers even successful leaders can't see in themselves, and coaches them past what they thought possible.
Twelve weeks. One virtual room. Everything compounds.
Miss a Wednesday? The replay and worksheet are in the portal and the summary is in your inbox. You're never more than a week away from the room.
You won't be the only one in the room who's already made it.
This is not an audience. It is a working room of accomplished founders, owners, and executives across industries, live together on Zoom every Wednesday for twelve weeks. The room is virtual — no travel, no time away from your business, joined from anywhere in the world. Every leader in it has built something real: the revenue, the team, the track record. And every one of them is there for the same reason you are. Not to fix what's broken, but to find out what more they're capable of. Same faces, same standard, week after week.
A cross-sector room is the point. Your assumptions get challenged by people who never inherited them. The real estate developer hears the question the tech founder asks. The manufacturer watches the non-profit leader get coached on the exact problem sitting on her own desk.
And twelve weeks inside the same Meta Performance™ tools and frameworks means the room finishes speaking the same leadership language. That is what turns a room of strangers into a network worth keeping.
Meet the coaches.
Both are Meta Performance™ certified, and both are inside the same work themselves, with their own coaches. We don't ask you to do anything we don't do.
ADVANCE Collective is built and delivered by Novus Global, the executive coaching firm behind the book Beyond High Performance, the Beyond High Performance Podcast, and the Meta Performance™ methodology. Novus Global partners with high-performing leaders, teams, and organizations to drive meaningful, measurable transformation, from founders and C-suite executives to professional athletes. Most coaching firms help you get what you want. Novus Global helps leaders explore what they're capable of.
What leaders say about the coaching.
Is ADVANCE Collective right for you?
A word of honesty: this program is designed to keep you in the tension between what you've built and what comes next, long enough for real growth to happen. Most programs relieve the pressure. This one uses it.
Reserve your seat now.
One payment settles your balance. Everything included: twelve live coaching sessions, hot-seat coaching, the content portal, all replays and worksheets, and six months of access.
Reserve My SeatFour payments of $1,200 in September, October, November, and December. Everything included.
Reserve My SeatPay by ACH or credit card (3.5% card fee). No application step. Enrollment is open now.
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Every leader stands where rock meets water. ADVANCE Collective exists for the ones willing to find out what's past the edge. We can almost guarantee you're underestimating what you're capable of. Come find out.
The horizon is open. September 2026.